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It also includes interviews with artists and gallery owners, who offer their advice.
One thing I find especially useful is a section at the end with worksheets, including ones to help you figure out pricing, costs , marketing costs, etc--the kind of thing us creative types sometimes don't stop to think about :)
My focus has always been to make the best books I possibly can, and this book (especially the worksheet part) has been really useful to helping me build a solid foundation for my business.
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